Motorcycle sales, rental and servicing
Royal Enfield Garage
The largest Royal Enfield showroom in the Czech Republic. Motorcycles with character, test rides, rentals and servicing at the foot of the Central Bohemian Uplands.
Royal Enfield GARAGE in Bohušovice nad Ohří is the only Royal Enfield Exclusive Store in the Czech Republic. Here they sell, rent and service motorcycles and arrange test rides and financing. The showroom opened in 2025, and their PublicMC website guides people from the first “which bike is for me?” all the way to looking after it in the years that follow.
01 / Challenge
A rental service that doesn’t look like a price list
Royal Enfield GARAGE ordered a new website, an online shop and a motorcycle rental system. The brief sounded standard: choose a bike, a date and send the booking.
But an ordinary rental looks like a price list with a few photos. Visitors see specifications, price and deposit, and still don’t know the main thing: will this bike suit me? Can I handle it as a beginner? Can I ride two-up? You can’t explain a Royal Enfield with a table of engine sizes.
02 / Solution
A digital garage instead of a catalogue
The ordinary rental became an interactive showroom that helps people choose a bike based on who they are, how they ride and what they want to experience. The basics stayed clear: bikes, terms, prices and booking. On top of them sits a layer of advice and experience.
01
Smart recommender
A serious mode with height, experience and riding style, or a playful one: “I’m a beginner”, “I want retro chill”.
02
A comparison people understand
Bikes side by side by real-world qualities: city, country roads, comfort, passenger, style.
03
Routes from GARAGE
Terezín, Litoměřice, Říp and the Central Bohemian Uplands. Renting becomes a trip, not a transaction.
04
Renting as a path to buying
A weekend in the saddle tells you more than a ride around the block. When the spark flies, a rental becomes a sale.
03 / Website
The website in action
04 / Figures
GARAGE in figures
14
Royal Enfield models on the website, selectable by riding style
12+
demo and rental motorcycles from all model ranges
3 years
factory warranty and 24/7 roadside assistance across Europe
2025
opening of the largest Royal Enfield showroom in the Czech Republic
“We want you to feel good here, whether you’re coming to choose your first bike, for an accessory, for a service or just to have a look.”Royal Enfield GARAGE, royalenfieldgarage.cz
Project overview
Industry
Trades and services
Location
Bohušovice nad Ohří
Website
royalenfieldgarage.cz
“We didn’t just make a website for renting motorcycles. We made a website that helps people understand which bike they want to experience.”Roman Kunert, MediaMC
05 / Gallery
06 / Modules
What the website runs on
PublicMC
The whole website, model range, comparison, rental and magazine in one admin.
ChatMC
Live chat on every page. No question about a bike goes unanswered.
MailMC
News by email: new models, test ride dates and route tips.
07 / Film
Made in Madras
A fly-through of the factory in Chennai, where Royal Enfield has been building motorcycles since 1955. A film made from videos on royalenfieldgarage.cz.
On every device
One website.Every screen.
Royal Enfield Garage on a large monitor, laptop, tablet and phone. The website adapts by itself; nothing needs setting up separately.
Want a similar website?
Choose a template for your industry and edit the website yourself in one admin. We’ll gladly advise what from this story to use for you.
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